For this project, I developed a complete brand identity and logo design for an Italian chef from Calabria, aiming to capture the authenticity, passion, and culinary heritage of the region. The concept draws inspiration from traditional Calabrian motifs and colors, combined with a modern, elegant aesthetic suitable for a contemporary gastronomic brand.

I designed the logo, typography, and visual elements to be versatile across different applications, from menus and packaging to digital platforms and social media. The resulting identity conveys both professionalism and warmth, reflecting the chef’s personality and the high quality of his cuisine, while establishing a memorable and distinctive visual presence.