The interiors were designed starting from the existing logo and naming, thus following the graphic style and colors. Piada concept is a cozy space with materials typical of Italian houses, such as wood and copper, but with a conceptualized vision of the furniture elements that are simplified in geometry, printed in vinyl and applied on the walls. Thanks to Inprinting for the professional printings, thanks to the architects Giulia Mosca and Francesco Di Camillo for collaborating on this beautiful project.

For this project, I developed a complete concept for an Italian piadineria, from the overarching brand identity to the smallest design details. The interior design reflects a contemporary yet warm Italian atmosphere, combining authenticity with modern functionality.

The communication—from signage to menu displays and wayfinding—was thoughtfully integrated into the overall design, reinforcing the brand identity and guiding customers intuitively through the space. Every element, from textures and colors to furniture layouts and lighting choices, was crafted to create a cohesive, immersive dining experience that celebrates Italian tradition in a modern setting.