For this project, I developed a complete brand identity for Le Forum, a cultural and community-focused library located in the heart of Casablanca. The aim was to create a visual identity that reflects the library’s role as a modern, accessible, and inspiring space for learning, culture, and exchange.

The project included logo design, typography, color palette, and visual elements, carefully crafted to convey openness, creativity, and community engagement. Every aspect of the identity was designed to be versatile across signage, digital platforms, print materials, and environmental graphics, ensuring a cohesive and memorable brand experience for visitors and members alike.

The final branding balances modernity and approachability, capturing the library’s position as a hub for knowledge and cultural interaction in Casablanca.