This case study was developed for an event agency and focused on the complete design of a custom exhibition stand, starting from an initial creative brief. The goal was to translate the brand’s values and functional requirements into a clear, engaging spatial concept suitable for events and trade fairs.

The project included the development of a concept presentation explaining the design rationale, spatial organization, and visitor experience. Particular attention was given to the lighting design, using illumination as a key element to enhance materials, guide circulation, and reinforce the stand’s visual identity.

The presentation also featured technical plans, layout drawings, and photorealistic renderings, providing a comprehensive overview of the stand from both a conceptual and practical perspective. The renders were used to communicate atmosphere, materials, and scale, supporting both internal decision-making and client approval.